Safety Signs News
Anger among 'grammar police' as Waterstone's drops apostrophe
13th January 2012 | Door Signs
The grammar police are out in full force today after one of Britain's favourite shops decided to lose an apostrophe.
Waterstone's will now need to change all of its signs as it becomes Waterstones, to blend in with the internet generation.
John Richards, chairman of the Apostrophe Protection Society was outraged by the news.
"It's just plain wrong. It's grammatically incorrect. If Sainsbury's and McDonald's can get it right, then why can't Waterstone's? You would really hope that a bookshop is the last place to be so slapdash with English," he fumed.
The battle of the apostrophe continued when James Daunt, managing director of Waterstone's said that in a digital world of URLs and email addresses, losing the punctuation mark would make for a "more versatile and practical spelling".
There are other companies that have already chosen not to carry the apostrophe, with supermarket Morrisons (founded by William Morrison) and Boots (founded by John Boot and taken on by Jesse Boot) being two examples.
Posted by Ben Alexander
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