Safety Signs News
RoSPA mascot to feature in British Library exhibition
9th May 2013 | Health and Safety Signs
Posted by Jason Nicholls
The Royal Society for the Prevention of Accidents’ (RoSPA) road safety mascot Tufty Fluffytail is to feature in a new exhibition at the British Library.
It will cover international state-related propaganda from the 20th and 21st centuries and opens next week, running until September 17th.
Tufty is a squirrel with signature blue and yellow clothing and was created by the late Elsie Mills MBE in 1953 in a bid to communicate safety messages to children.
Tom Mullarkey, chief executive of RoSPA, said: “The exhibition is a wonderful opportunity to mark Tufty’s 60th birthday and to acknowledge his contribution to society. Tufty was an iconic aid to road safety education, teaching generations of children right through the 60s and 70s and into the 80s and 90s.”
Mr Mullarkey described the exhibition as a “fitting reminder” of Tufty and his enduring legacy.
Despite retiring, Tufty still receives emails from former Tufty Club members, and RoSPA is continuing its efforts to tackling accidents on the road.
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